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Isle of Man
|eir icons. That's marketing speak for: Celebs sell. |
Hill was amazed by the results of simply mentioning in Teen People that media empress Jennifer Love Hewitt owns a Roxy watch.
"The company got 1,000 calls within a week," Hill says. "They had to get more phones in. It's insane. It's totally insane."
Tommy Hilfiger is one of many to have figured it out. He's cashed in with commercial cross promotion for high school horror flick "The Faculty," and with his new campaign featuring teen pop flavor of the month Britney Spears. Cool J to Luscious Jackson in its sleek television promos.
And Teen People frequently takes the cast of a popular teen show or film ("Sabrina the Teenage Witch" <a href=http://www.airmax-95-pascher.fr>air max junior pas cher</a> this month) and <a href=http://www.airmaxskylinepascher.fr>nike air max tn requin pas cher</a> decks them out in current styles.
Buffy the Vampire Slayer is endorsing her own line, while music moguls Puff Daddy and Master P make the most of their ubiquitous appeal with their own signature styles. "If Brandy wore it, I think I'd go buy it," says Caryl, the disillusioned New Yorker.
But as she bursts into sarcastic laughter and adjusts her black velvet skirt, something says she doesn't mean it.
The demographics of a trend
Taking a generation and hacking it down to four target groups may seem a little presumptuous. But how else can manufacturers make cents out of more than 30 million Gen Y teens skulking about the malls?
Teenage Research Unlimited, a market research firm in Northbrook, Ill., has divvied up the demographic as follows:
17 percent of teen population
Discretionary income spent per week: $67
Think neo grunge. This predominantly white subculture is experimental, music <a href=http://www.basket-nikefreepascher.fr>nike free 3.0 v4 m pas cher</a> obsessed, anti mainstream and rebellious. These more likely to be pierced teens listen to the likes of Tori Amos and Sublime, and favor such brands <a href=http://www.chaussures-nikefree.fr>chaussure nike free soldes</a> as Vans, JNCO, Mudd and Doc Martens.13 percent
Discretionary income spent per week: $77
Popular, confident and racially diverse, <a href=http://www.freerun2femmes.fr>free run 2.0 noir</a> Influencers mix their own fashion statements with hip hop culture. You're likely to find Mase or Master P in their m
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