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Classic investments

Models walk the runway at the Michael Kors Fall 2010 fashion show during New York Fashion Week on February 17, 2010 in New York City. At the same time, it's also a season of individual style, with heirloom quality accessories that add drama and elegance to any look.

"We're back to an age of reality, of real women and real men in real, beautiful clothes," says Barbara Atkin, vice president of fashion direction for Holt Renfrew.

Part of that new reality is the recognition that we don't really want to buy a whole new wardrobe each season. And so <a href=http://www.cheapnfllerseys.us>cheap nfl jerseys</a> fast fashion is out, and investment dressing is in.

"The buzz is it's a non trend season," says Tara Wickwire, spokeswoman for Gap. "People are so savvy and they know how to style themselves. It's more about basic pieces to start with and layering those together."

It's all about building a beautiful, functional wardrobe that will last for years to come. And that means you'll want to start by investing in the classics.

"The whole foundation today of clothing is a return to great classics," Atkin says. "It's the classics that give you longevity. It's the classics that don't go away." Atkin calls the season's key pieces "The Greats." They could be a luxurious camelhair overcoat by Michael Kors, a wrap dress by Diane von Furstenberg, an iconic structured Fendi bag, a pristine white shirt.

"A woman who has any of those pieces in her wardrobe will have them forever," she says.

"It's timeless," says Johanne Demers, stylist for Laura and Laura Plus. "Fall is always a season for those everlasting pieces."

"It's refreshing in a weird way, " adds Wickwire.

"It's things like a great skirt, a great narrow leg pant, cardigan, the trench coat, blazers, jeans. It's the way people are putting them together. You can take a great white shirt and layer a bunch of necklaces around the collar, then add <a href=http://www.falconsjerseyscheap.us>authentic falcons jerseys</a> a vest. You can take two basic pieces together and you're not trendy, but you're on trend."

After all, if there is a trend this fall, it's that trends are out.

"A 'trendy' item is a fad. That whole notion of fast fashion is <a href=http://www.falconsjerseyscheap.us>cheap falcons jerseys</a> starting to go away in this new economy," <a href=http://www.cheapseahawksjerseys2014.com>Seattle Seahawks Jerseys</a> Atkin says.

Replacing faddy fast fashion is a return to great quality, design and craftsmanship in short, a return to authenticity. After all, as Atkin notes, "Authenticity will be tomorrow's heirloom."

Best of all, even though these pieces are not inexpensive, if you calculate cost per wear, they're actually a better bargain than those throwaway pieces. "It's kind of amortizing over a lifetime," Atkin says.

More than that, they are functional, practical and versatile. They work with the realities of most women's lives not the party hopping lifestyles of starlets, but the lives of women who work, volunteer, take care of kids and have a busy social calendar, too.

"I think that today the customer is looking for something that is functional for work or a special occasion, but that has those beautiful details that make it more of an investment piece," says Cristelle Basmaji, spokeswoman for Jacob.

"I think the idea of being able to take an outfit from work to a more social occasion is very important."

Wickwire says: "People are looking for simplicity."

"The ease of just getting up in the morning and getting dressed. You find a tee you love, well, get it in a few colours. Get a skirt and a cardigan and you have a full week."

The French, who know a thing or two about dressing well, used to have a saying along the lines of: "If you don't have any money, you can't afford to buy cheap clothes."

Certainly, the continuing economic uncertainty has made us take a hard look at the way we spend our money, and buying one wear only pieces just seems wrong now, no matter how cheap they are. It has also made us take a more serious look at how we conduct ourselves professionally, which is why we've seen a return to serious clothes and sharp tailoring.

In fact, one of the biggest fashion stories of the season is the return of the suit, which has been edging its way back into wardrobes for the past couple of seasons.

"It started with the boyfriend jacket. And because the whole oversized slouchy thing has been big for a while, people are interested in something a bit more structured," says Claudia Augusti, fashion designer for Plum Clothing.

"Nothing compares to it in terms of looking put together," she <a href=http://www.cheapbroncosjerseys2014.com>broncos jersey</a> adds. "And it doesn't have to be a traditional head to toe thing. Jeans with a great jacket always looks great."

"Right now the suit is actually the trend," Basmaji says. "It's such a great investment because it's such a long term purchase that you're making. It's not the kind of product you have to change each year."

If you think the suit is boring, think again. It's strong and sexy, especially in this season's luxe fabrics and interesting details.

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